We know how it happened. Google Web Fonts shows up on the scene and suddenly here they are – nice looking fonts that people haven’t seen a million times before that you can actually use in webpages. Designers are suddenly free to include fonts in their designs without driving developers crazy.
So you browse through the selection, and there’s Lobster, staring at you in all it’s brushed-yet-readable ligature-laced retro-chic glory. It’s stylistic but sensible, and of course it has to be the font for your new startup’s logo. And your H2s. And in your ads. Bonus points if you realized that it looks great with Bootstrap. (Why hello there CodeCademy!)
And the problem isn’t that there’s anything wrong with the font. It’s perfectly nice. Handsome even.
The problem is that we all got there at the same time, and the proliferation of Lobster across startup logos and websites is like the spread of mono through a theatre department at a highschool. We will look back at our designs and sites years from now and go “So you started in 2011?” “How did you know?” “You’ve got ‘Lobster-Logo’”
So, my dear, wonderful startups. I love your pragmatism and your unwillingness to spend days on decisions over silly things like fonts, but please, reconsider your use of “Lazy Lobster”. It was wonderful while it lasted, but now that overuse has made it the new Comic Sans, it says things about your company you probably don’t want it to say.
Love, your friends at 5in5NYC
Here at 5in5NYC, we truly do love startups. Especially New York City startups. In fact, we feature 5 of them each week in our new weekly show. Follow us at @5in5NYC to get updates when we post new episodes, or check out the homepage to watch the episodes so far!